Our three fundamental principles are honesty, flexibility and a continuous search for effective solutions. This enables us to achieve positive results of our everyday efforts. We are open to new challenges and we are always work hard side by side with our partners to achieve common goals.
Architectural concepts developed15
New sales offices opened10
Leads generated and processed28656
Cash collections, UAH1 200 000 000
How to segment and identify a potential buyer's portrait to successfully sell your property and organize your sales funnel? Recently, it becomes more difficult to answer this question. Modern consumers of goods or services are not defined solely by demographic or geographical factors.
Our approach to identifying and finding a target audience is based on the understanding that a potential customer is not static. His behavior and reasons why he prefers some goods or services depending on the task that needs to be done. An important role is also played by the stage of the consumer's purchasing decision process.
Accordingly, the analysis of the target audience includes not only demographic characteristics, income level, sustainable interests. It also includes creating a portrait of the consumer, identifying his goals and motives for using a product or service (Jobs-to-Be-Done), behavioral data, identifying customer interaction points with brand, company, competitors.
The research builds a Customer Journey Map for core segments (JTBDs) with typical behavior.
That is why we are creating a portrait of a target audience in this way. We group people into how they think and act, by lifestyle, values, and not by gender, age, and income level.
How to segment and identify a potential buyer's portrait to successfully sell your property and organize your sales funne..
The US Energy Efficiency & Environmental Design System was developed in 1993 by the USGBC (The United States Green Building Council).
This method is a rating system for evaluating the design, construction, and operation of buildings. The system is based on such criteria as energy efficiency and innovation, reducing the environmental footprint and ensuring people's comfort.
As a result of the summation of the accrued points of the object, one of the four levels of the certificate is awarded: "Certified" (40-49 points), "Silver" (50-59 points), "Gold" (60-79 points), "Platinum" (80 and more points).
The LEED system has a good methodology, but it does not take into account the specifics of foreign economies. In some countries, energy efficiency incentive programs through tax breaks or direct subsidies are not as widespread.
However, there are also buildings in Ukraine that have successfully passed this certification.
The first is the Shell office located in the Toronto Business Center, which was certified LEED ID + C: Commercial Interiors v3 at the end of 2013.
The second LEED-certified facility is located at Sikorsky Street, 4. The building received a Silver Certificate in September 2014.
The US Energy Efficiency & Environmental Design System was developed in 1993 by the USGBC (The United States Green B..
According to the survey, the leader is the builder, Altis. In second place is Agrobudmekhanizatsiya, and the least amount of mentions was received by the Boryspilstilbud Trust.
Top of Mind (new buildings in Boryspil)
Leader of Top of Mind is LCD Levada, below are RS Graphite, RS Pervotsvit, RS Pershotsvet, and RS Sonyachnuiy, and the lowest received the RS Sky City.
Spontaneous Brand Knowledge
According to the results of Spontaneous, among the developers is Agrobudmekhanization, the next is Altis. The lowest is Ukrbud. In terms of new buildings, the leader in Residental Complex (RS) Levada, in second place RS Graphite. Borispol Village and Polaris received the lowest results.
Brand Awareness (developers)
The leader in Brand Awareness among developers is Agrobudmechanization, in second place is Altis, and ABM Development is the last.
Level of confidence in developers
According to the results of the research, the most reliable developer is Agrobudmekhanization, in the second place Altis, and the lowest level of consumer loyalty is Zhytobud.
According to the survey, the leader is the builder, Altis. In second place is Agrobudmekhanizatsiya, and the least amount..
Ukrainian Government plans to introduce a general register of new buildings by the end of 2020. Now developers will be able to start sale only registered apartments.
Such changes were initiated to protect investors and solve the problem of double sales of apartments in the primary market, said the representative of the Cabinet of Ministers in the Verkhovna Rada, Olena Shuliak.
The deputy said that it is quite realistic to ban illegal construction in Ukraine.
Under the new rules, the developer first receives all permits and then adds them to the registry. Each apartment is also separately registered.
New City Developers support the change initiative. Such innovations will help Ukrainians to invest in real estate without risk, and the registry should solve the problem of "add-ons". Also, electronic registration will give you access to real estate market analytics.
Ukrainian Government plans to introduce a general register of new buildings by the end of 2020. Now developers will be ab..